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Case Study – New Markets Development – MINDACT

By May 15, 2025May 21st, 2025Case Studies

MINDACT is a Consulting & Content company based near Cologne. The team around Tim A. Bohlen prides itself on delivering tailored services to their clients which help them to make Marketing and Sales work together successfully. It’s all about value creation, combining process and technical consulting, systemic marketing, sales development and implementation. Customer intelligence is at the heart of what the team does – it helps clients with their understanding of the needs and expectations of their customers and broadens their perspective by utilising data for marketing and sales.

Tim A. Bohlen has his team laser-focussed on tailoring MINDACT’s offering to each client. Therefore tailoring the COWORKATIONERS New Markets Development service to MINDACT’s needs was a key part in every conversation with Tim, who is looking at Ireland as a market MINDACT could do well in.

 MINDACT has many renowned German medium-sized clients in the Health-sector, like Gira, Efaflex, Pflüger, Erfurt Tapeten, 1stQ, Chiesi and Aliud Pharma. Ireland has a strong Health-sector with both multinational and indigenous companies as well as universities working together. Therefore, in a first step, COWORKATIONERS will organize a “Scouting Trip” to a Health Cluster in Galway in the West of Ireland with pre-organized meetings, to lay the foundations for the best possible market entry. Tours of Coworking Spaces in the region will also be on the agenda, as a presence in Ireland is a possibility for the future.